Preparing the Way

Unlock Your Marketing Potential with Our Exclusive Bundles

Discover tailored marketing solutions designed to elevate your brand and drive growth.

Woman reading brochure

At Preparing the Way, we are dedicated to supporting our graduates, whom we proudly call Legends, as they build and grow their end of life doula businesses.

To help you establish a solid professional presence and effectively communicate your value as an end of life doula, we have created a set of comprehensive marketing materials and an end of life planning form. 

Watch the video to learn more about our Marketing Bundles exclusively for Preparing the Way Legends.

 

Our Marketing Bundles

The Marketing Bundle contains: 

  1. How prepared are you?: A one-page checklist to help your client assess their end of life plans. 
  2. Supporting others around significant events: A one-page guide on how to support a grieving person during special days such as birthdays, and holidays. 
  3. Ten things to consider to die at home: A one-page guide listing ten essential factors for clients to consider if they wish to die at home. 
  4. Common signs at end of life: A one-page reference sheet outlining common signs at the end of life. 
  5. What is end of life planning?: A one-page checklist to guide clients through end of life planning. 
  6. DL Brochure: A brochure introducing your services to potential clients. 
  7. Five benefits of having an end of life doula by your side: A 10-page eBook detailing five key benefits of having an end of life doula.  
  8. End of Life Planning Form: A 30+ page form to help clients in detailed end of life planning. View and download a sample here.

There are two purchase options: the Basic Bundle and the Customised Bundle.

Each Bundle is carefully designed to meet you where you are in your journey and provide the tools you need to succeed. 

Hands holding a brochure.

Basic Bundle: Getting Started

The Basic Bundle is an excellent choice for doulas who are just beginning their journey and are yet to establish their website and brand.

These materials feature the logos and colours of Preparing the Way and Doula Connections, beautiful images, and special quotes, ensuring a professional look and feel. By simply providing your name, email, phone number, headshot, and bio, you’ll be ready to present yourself confidently.

$575 including GST
$225 deposit required

Ebook

Customised Bundle: Reflecting Your Brand

For doulas who have made progress in their business and have created a brand, the Customised Bundle offers a more personalised approach.

This Bundle includes all the same high-quality materials as the Basic Bundle but with added customisation to reflect your unique brand identity. It incorporates your website URL, branding, personal photos, and favourite quotes, ensuring a cohesive and personalised presentation.

$925 including GST
$425 deposit required

End of Life Planning Form

The End of Life Planning Form is a 30+ page form to help clients in detailed end of life planning. It covers the following areas:

  • Personal Details
  • Personal Documents
  • Who are your “Key People”
  • Dying
  • Nearing Death
  • After Death – my body
  • After Death – my send off
  • Memories
  • Belongings
  • Digital passwords and other helpful information
  • Some ways an end of life doula can assist

The End of Life Planning form is delivered as a PDF that can be completed digitally or printed.

Unlike the marketing materials, this form offers limited customisation. It includes:

  • Your name
  • Phone number
  • Email
  • Website (optional)
  • Logo (optional)

View and download a sample here.

What we need from you

For the Basic Bundle

Required

  • Full name
  • Phone number
  • Email
  • Bio (100-125 words)
  • Headshot

Optional (if applicable)

  • Business name
  • Business email
  • ABN
  • Website URL
  • Social media profile URLs
  • Logo(s)

Specifications

  • Bio (100-125 words)

  • Headshot (1000-3500 px)

Considerations

  • Bios may be edited for length.
  • Headshots are in a square format.
  • To ensure the best print quality, larger image sizes are strongly recommended.
  • Logo(s): We recommend that doulas send variations of their logos (e.g. stacked, horizontal, vertical, solid and transparent backgrounds). This is recommended but not required.

For the Customised Bundle

Required

  • Full name
  • Business name
  • Business email
  • Phone number
  • ABN
  • Website URL
  • Social media profile URLs
  • Bio (100-125 words)
  • Headshot
  • 13 images (maximum)
  • 2-3 quotes (15 words max each)
  • Branding:
    • Logo(s)
    • Brand colour HEX codes
    • Brand fonts (3 maximum)
      • Heading 1
      • Heading 2
      • Body

Specifications

  • Bio (100-125 words)

  • 2-3 quotes (15 words max each)

  • Images

    • 1 headshot

    • 13 images maximum

    • Format: jpg, jpeg, png

    • Size: 1000-3500 px

Considerations

  • Bios may be edited for length.

  • Logo(s): We recommend that doulas send variations of their logos (e.g. stacked, horizontal, vertical, solid and transparent backgrounds). This is recommended but not required.

  • The brochure has one quote, and the eBook has two.

  • The brochure has three photos, and the eBook has ten. Doulas may send up to 13 photos. If they don’t have this many, we can use stock images.

  • To ensure the best print quality, larger image sizes are strongly recommended.

  • Headshots are in a square format. Other photos appear in both portrait and landscape mode.

Ordering your Marketing Bundle

Step 1

Expression of interest.

Submit the Expression of Interest form.

Click the button below.

Expression of Interest Form

Step 2

A letter envelope that represents an email.

Confirmation and next steps

We’ll email you confirming we’ve received your form and send you a link to an online folder on a platform called SharePoint (by Microsoft). 

You must upload all your details, photos, and other information to this folder.

Step 3

A claymation delivery driver on a scooter driving out of a mobile phone.

Production and delivery

We’ll create your Bundle within 4 to 6 weeks.

You’ll receive an email with a link to download your Bundle.

You have 30 days to request edits.

Step 4

A sad, neutral, and happy face cut out of paper.

Share your experience

Give feedback. We’ll ask for your thoughts on the Bundles and the ordering process. 

Share your success story. We’d love to hear how the materials have helped your practice. 

That’s it!

With just a few simple steps, you’ll have professional marketing materials to help grow your end of life doula business.

If you have any questions or need help, we’re here to support you every step of the way.

Logo variations

Here are examples of common logo variations. We recommend that doulas send variations of their logos. This is recommended but not required.

Taking a great headshot

Here are some tips for taking a great headshot using your smartphone and some examples.

Find good lighting: Natural light works best. Face a window or stand outside in soft, even light (early morning or late afternoon is ideal). Avoid harsh shadows.

Keep background simple: Choose a clean, uncluttered background that doesn’t distract from your face. A solid-colour wall works well.

Use Portrait Mode: If your phone has Portrait Mode, use it to blur the background slightly and focus on your face.

Steady the camera: Hold your phone at eye level or slightly above. Use both hands to steady the camera. Consider using a tripod or propping it up to avoid blurriness.

Focus on your eyes: Tap on your eyes on the screen to ensure they are sharp and in focus.

Relax: Sit or stand with good posture, but keep your shoulders relaxed. Tilt your head slightly for a more natural look.

Be authentic: Let your personality shine through. Don’t try to force an image; just be yourself.

Look at the lens: To connect with the viewer, look directly into the camera lens, not at your reflection on the screen.

Avoid zooming in: Move closer instead of zooming in to maintain picture quality.

Check your expression: Aim for a neutral, approachable expression—soft smiles often work better than forced grins.

Take multiple shots: Capture several photos to give yourself options, experimenting with angles and lighting.

Frequently asked questions

What is the difference between the Basic Bundle and the Customised Bundle?

Both Bundles have the same resources. The Basic Bundle is designed for doulas who have not set up their business brand and may not yet have a website, logo, brand colours, etc. The Customised Bundle has more customisation options to reflect a unique brand identity.

What if I don’t have everything needed to create the Bundle?

At minimum, you have a name, contact information, and bio. These are enough to create a Basic Bundle. 

What format will the documents be?

All the documents are delivered as PDFs, and there are two versions: a Standard version, suitable for online use and home printing and a Print version, which is a much larger file ideal for professional printing. 

Can I request changes to the materials after receiving them?

A: If you need any adjustments, please get in touch with our support team within 30 days. We’ll do our best to accommodate your requests.

Get started now!

Submit the Expression of Interest form and start ordering your Marketing Bundle.

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